The clients argued that the previous Pandsi was not strong enough for their business expansion and could not effectively carry the value of the organisation–the name ‘Pandsi’ refers to the flower pansy. In terms of the color palette and visual identity, the previous one did not have a unified and harmonious look(the high hue of yellow did not match the blue). Our team achieves the rebranding assignment for the Pandsi with four steps. Firstly, we did research on the history the business sectors of Pandsi. Next, we defined the specific outcomes–a new name, new logos, business cards, posters, website, document layout that could together carry out the entire visual identity system.
