"清华社区" refers to the student community of Tsinghua University, Beijing. The first design proposal was confirmed in 2018. This project thoroughly changed the original form and serves a brand new visual identity for this campus-based organisation.
The patterns in the background was initially developed from the illustration depicting the 'Zijing' student apartment in the campus. New vision of 'patch of stirred pigment' was generated by means of 'liquify' in the adobe photoshop. It erases the geometric edges and brings the feeling of warm, integrate, understand, empathy and happiness.
There are many cafes, gyms, instrument rooms and tiny libraries scattering around the whole campus. In this proposal only the posters of gyms and cafes was depicted.
